6A - Identifying Opportunities

• Economic Trend: Oil and Gas Trends
• Source: https://deloitte.wsj.com/cfo/2019/01/09/five-trends-to-watch-for-oil-gas-and-chemicals-in-2019/
• I believe there is an opportunity here because there is evidence proving that the price of oil has rebounded. Oil and gas activity levels are rising, which is caused by increasing U.S. exports. Therefore, an opportunity could exist.
• The prototypical customer could apply to many American citizens since gas and oil is a necessary product.
• The opportunity is relatively easy to exploit because gas is a necessity in the United States for many people. 
• I saw this opportunity because I know how much gas prices affect consumers and how much we depend on it for our daily lives.
• Economic Trend: Consumer Spending 
• Source: https://www2.deloitte.com/us/en/insights/economy/us-economic-forecast/united-states-outlook-analysis.html
• I believe there is an opportunity that exists because consumer spending has grown steadily in the past couple of years, which plays a part in steady job growth and house prices. 
• The prototypical customer could apply to all American consumers. More specifically, Americans who are looking in the job market or looking to purchase a house.
• The opportunity is relatively easy to exploit because it has been steady for years and can apply to many people. 
• I saw this opportunity because I learned about the importance of consumer spending in macroeconomics which is why it stood out to me when finding opportunities. 
• Regulatory Changes: Weaken regulation on methane emissions 
• Source:https://www.cnbc.com/2019/08/29/trump-to-roll-back-methane-climate-change-regulations.html
• I believe there is an opportunity here because constant debates about greenhouse gas emissions are present in our society so the new plans to weaken regulation on methane might present an opportunity.
• The prototypical customer could apply to people who are passionate about emissions and the climate change issues.
• The opportunity may be relatively difficult to exploit because these regulations are very controversial and difficult to solve.
• I saw this opportunity because many people are very passionate about climate change so I believe it may be a potential opportunity that people would be interested in.
• Regulatory Changes: Support for undocumented students 
• Source:https://www.educationdive.com/news/colleges-help-undocumented-students-with-tailored-support-and-perspective/562474/
• I believe there is an opportunity here because more colleges and universities are starting to support undocumented students and want to provide support for them. 
• The prototypical customer would apply to students who are undocumented, or people who want to support this issue.
• This opportunity may be relatively difficult to exploit because people may not be aware of this issue and the opportunity it presents.
• I saw this opportunity because I found the article very interesting and thought it could relate to college students.